UNLIKE ANY GENEVER FROM 1575
Bols is the oldest distillery in the world. They’ve been at it since 1575! As you would expect, they know their stuff. Or liquor, in their case. Bols wanted to share their knowledge about genever. That’s where we come in. Consuming alcohol is a social affair, after all.
A SNIFTER OF BOLS GENEVER HAS BEEN THE START OF MANY WEEKENDS SINCE 1575.
THE LEGENDARY DRINK GOES DOWN WELL WITH A BEER OR ON ITS OWN.
OUR CONTENT STRATEGY IS FOCUSED SOLELY ON THIS “BORREL”.
AND MAKING BOLS SYNONYMOUS WITH IT.
Bols has always been relevant. But when scrolling down your feed whilst waiting in a bar for the rest of the squad to arrive, our content makes it abundantly clear what your first order should be.