CASES OVERVIEW

UNLIKE MOST SPORTS RETAILERS

Services

Content strategy
Content creation
Always-on management

Question

Decathlon understands that there’s only one way to find out if you like a sport or not; go out and try it! That’s why they’re one of the few retailers that isn’t afraid of returns. In fact, their 365 days return policy is designed specifically for trying out as many sports as you like without the risk of being stuck with expensive equipment collecting dust in your attic. Amazing, right? There was just one thing left for us to do. Convince people to Go Try!
WE BRING UNCONVENTIONAL CREATIVITY TO THE FEED

WE BRING UNCONVENTIONAL CREATIVITY TO THE FEED

GROWING OUR MONTHLY REACH USING TARGETED MEDIA AND DATA

GROWING OUR MONTHLY REACH USING TARGETED MEDIA AND DATA

TO INSPIRE OUR TARGET AUDIENCE AND CHALLENGE CONVENTIONS

TO INSPIRE OUR TARGET AUDIENCE AND CHALLENGE CONVENTIONS

WHILE BRING A SMILE ON OUR TARGET AUDIENCE’S FACE

WHILE BRING A SMILE ON OUR TARGET AUDIENCE’S FACE

Outcome

Together with Decathlon’s social media team and our friends at Natwerk we created and curated activity inducing content for the feed. Developing social only formats and repurposing ATL content in a smart and efficient way.
unlike decathlon case

6

New content formats

10M+

Monthly impressions

+10K

New followers

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We used to feed to prove that Decathlon knows that trying new sports can be daunting, but with their expert help and its moderately priced and versatile assortment you can Go Try whatever you want!

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