CASES OVERVIEW

FREEDOM UNLIKE ANY OTHER CONTRACT

SERVICES

Content strategy
Content creation
Always-on management
Media buying

QUESTION

Lebara is a telephone provider for those who know what they want. For those who find happiness in real experiences. For enterprising spirits who do their own thing and go their own way. For people who are unstoppable. So, the question is, how do we communicate that all-encompassing feeling in a concrete way?
TO INSPIRE OUR TARGET AUDIENCE AND CHALLENGE CONVENTIONS

TO INSPIRE OUR TARGET AUDIENCE AND CHALLENGE CONVENTIONS

WE BRING UNCONVENTIONAL CREATIVITY TO THE FEED

WE BRING UNCONVENTIONAL CREATIVITY TO THE FEED

GROWING OUR MONTHLY REACH USING TARGETED MEDIA AND DATA

GROWING OUR MONTHLY REACH USING TARGETED MEDIA AND DATA

WHILE BRING A SMILE ON OUR TARGET AUDIENCE’S FACE

WHILE BRING A SMILE ON OUR TARGET AUDIENCE’S FACE

OUTCOME

Using a steady stream of lighthearted and humoristic content, we’re supporting the recently repositioned (brand strategy and -identity) on social media. Within a year we’ve grown Lebara’s social media presence from roughly nill to reaching over 1 million users on a monthly basis.
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1M+

Monthly reached users

+69%

Growth in engagement rate

+351%

Growth in fan size

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Working closely with Natwerk, our sister agency and responsible for the Lebara ATL campaign, we ensure consistent cross-channel communications while challenging the consumers’ perception of the brand. Together, we’re unstoppable.

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