UNLIKE MOST HOMEWORK SUPPORT
Lyceo, specialising in homework support and tutoring, asked us to kickstart their online acquisition and enhance reach among anyone who could do with a helping hand for their school work.
Lyceo teaches learning, and within this train of thought we developed a social identity and rolled out targeted social advertising. Through playful mnemonics, emotional engagement and a collaboration with dutch influencers ‘Supergaande’ we greatly enhanced social engagement and website traffic. The always-on strategy made sure people who landed on Lyceo’s Insta, actually stayed there.