A camera phone UNLIKE any other
As the 4th biggest phone brand worldwide it was time to make their presence in the Netherlands. By being selected as their preferred social media agency, it is our job to make sure that won’t happen unnoticeable. And so OPPO asked: can you create and maintain both a content- and community strategy that fits the camera-first proposition?
OPPO'S MAIN FOCUS IS THE CAMERA.
THEY WERE THE FIRST TO INTRODUCE A 5MP AND 16MP CAMERA.
LOGICALLY, OUR STRATEGY FITS THIS FOCUS.
THEREFORE ALL (99%) CONTENT IS SHOT ON AN OPPO DEVICE.
By choosing photography as our main focus, we’re slowly but surely branding OPPO as thé photography phone out there. We do so by targeting on their desired audience, and with succes: over 90% of the community lies within the target audience.